For this project, I developed a dynamic branding identity for a basketball team, centered around a unique logo design that features a rabbit and a basketball. The logo combines the energy of the sport with the team’s spirit, using the rabbit as a symbol of agility, speed, and determination. This visual identity extends across the team’s uniforms, merchandise, and promotional materials, establishing a strong, recognizable presence.

Through cohesive branding, the team successfully built a community of young basketball enthusiasts, connecting fans and players alike. This project not only elevated the team’s visual identity but also strengthened its connection to its audience, encouraging greater participation and team pride.